eobiont brought home the Gold at the fifth annual German Brand Awards in the category of “Excellent Brands – Logistics & Infrastructure’ for a consistent marketing strategy for the logistics software company Transporeon. We were also crowned ‘Winner’ in the ‘Excellence in Brand Strategy and Creation – Brand Design’ category. The German Brand Awards 2020 presents 2019’s most innovative examples of brand presence and creative campaigns.
Daniel Trattler, Creative Director at eobiont, says, “We were exuberant to have the opportunity to work with such an innovative company and especially on this challenging and richly detailed project. The enthusiastic collaboration between the Transporeon and eobiont team is reflected in the exceptional results. Happy to see that the judges noticed that as well.”
According to Stephan Sieber, Chief Executive Officer (CEO) of Transporeon, “As a leader in transport logistics software with a continuing fast-paced growth trajectory, we knew that we needed an impactful rebranding. After a long search, we found eobiont to be the natural partner to take us through this transformation. The outcome tells us we made the right choice.” Monika Stahl, Head of PR, Content & Communication at Transporeon, adds, “With our platform managing 70,000 transports daily, there are endless interactions with our brand and users all over the world. Our brand identity plays a major part in our goal that each one of these moments to be a consistent and joyful experience.”
The comprehensive rebranding work for Transporeon also impressed the German Brand Awards 2020 jury. “The Transporeon platform offers attractive, perfectly tailored software solutions in transport logistics that are simple for customers to understand and implement. This customer-oriented strategy is consistently evident in all touchpoints, and in the visuals and tone of the brand design, which enables them to provide a holistic brand experience.”
About the German Brand Awards
The German Design Council (Rat für Formgebung) and the German Brand Institute run the German Brand Awards in recognition of successful brands, consistent brand leadership and long-term brand communication. The German Design Council is among the world-leading centres of competence for communication and knowledge transfer in design, branding and innovation. It was founded in 1953 at the initiative of the German Bundestag to strength design competence in the German economy. Its multifaceted work pursues a single goal: to communicate a long-term increase in brand value through strategic design and innovation.