Schlafwelt, a subsidiary of the Otto Group, specializes in selling beds and mattresses online. They wanted to increase awareness and sales through social media channels.
In Germany videos that go viral tend to focus on ribald, slipping on a banana peel kind of humor. Rather than fighting against this trend, why not try to take advantage of it?
We created a comical horror scenario in which a poor man is continuously victimized by his “bad” mattress. Our tag line: Don’t let a bad mattress ruin your day. The point, of course, is that the poor sleep resulting from an uncomfortable bed will indeed ruin your day in all kinds of unforeseen ways.