As part of our rebranding of the Atlantic Zeiser MedTracker and BrandTracker product lines, we needed to create animated product videos to make these complex solutions easy to understand even for people without background knowledge.
A storyline that would carry the viewer from start to finish would provide context and make it easier to understand the complexity of the product and its application.
We developed an iconographic illustration style that maintained the understated seriousness of the parent company while creating an individualized look that would engage customers and increase brand recognition. Its modularity also made it easy to animate and expand upon for use with other print and web materials.
Since the launch of the rebranded campaign, MedTracker and BrandTracker have become two of the fastest growing product lines of the company.