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From Sales Team to Marketing Machine

Transforming marketing strategy in a leading insurance IT company.

Client
msg life
Branch
Finance, Innovation and Tech
What
Full Metal Marketing

Summary

The international insurance software leader msg life needed a marketing makeover. eobiont helped them quickly get there and continues to provide full-service support for all of their international activities.

Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide
Transforming marketing strategy in a leading insurance IT company. - Slide

Like many visionary IT companies, they relied on product development and sales for their continued growth and success.

msg life has been a leading developer of software solutions for 35 years. Like many visionary IT companies, they relied on product development and sales for their continued growth and success. But with increasing competition and dramatic market changes in recent years, they needed to migrate to a more holistic and scalable marketing offensive. With a relatively small internal marketing department, they hired us to support them with both strategic development and implementation.

Transforming marketing strategy in a leading insurance IT company. - body

To begin with, we upgraded their brand identity with a totally new set of online and offline collaterals. This includes a series of websites for their corporate headquarters and international subsidiaries plus marketing materials for their many product lines. We are also responsible for the continuing project of managing a new social media based content marketing program. Detailed white papers, videos and multi-media content are part of the mix.

Their face2face sales presentations play a crucial role.

As a supplier of high-ticket solutions to a relatively small base of B2B clientele, their face2face sales presentations play a crucial role. We have completely revised these presentations, dividing them into presenter-guided and self-guided formats.

To support the many dramatic changes within the company, we continue to run a series of internal workshops. These include management events, sales training and top executive strategy sessions.