Tetra Pak wanted to find new ways of using digital technology and social media to radically increase their understanding of customer behavior and drive brand reputation. They created an international team of managers from around the world to explore these topics in detail. We helped them out with a two day Creation Machine workshop.
Tetra Pak is a well-known multinational food processing and packaging giant. In the beginning of 2017 they wanted to better understand the impact that digital technology and trends could have on their business and marketing strategy. They created international teams of managers – from Europe, Asia and the Americas – to explore these topics over several months and come up with viable options for Tetra Pak. They were to then make a presentation of their findings and suggestions before top company executives.
We were to explore how social media and digital technology could be used to radically improve customer understanding and brand reputation for Tetra Pak.
We were asked to create a two-day workshop to help them in their discovery process. Specifically we were to explore how social media and digital technology could be used to radically improve customer understanding and brand reputation for Tetra Pak. We took components from our Creation Machine modules which were then adapted to their specific goals.
Day one focused on brand positioning, identifying user archetypes and developing a deep understanding of what drives behavior in the context of the Tetra Pak brand experience. Day two then used these results to map out an online ecosystem of content and storytelling. Finally we developed some concrete goals and milestones that would be needed to accomplish them.