DE | EN
Finding Common Ground
A 100-participant marketing workshop for an international conference.
Client
Helen Doron English
Branch
Education
What
Co-Creation Workshops
Summary
For the annual Helen Doron international conference, eobiont was asked to conduct a workshop for 100 master franchisors from 35 countries. Our workshop helped them analyse and develop solutions for some of the bigger challenges facing the organization. It also acted as training so the master franchisors could do the same workshop with their teams back home.
Helen Doron is an international education franchise with locations in 35 countries around the world. Their main focus is teaching English as a second language to children. For their annual international conference, they asked us to put together a workshop for around 100 of their master franchisers.
In designing the workshop we needed to build on their shared experiences but also recognise that they work in diverse markets with often very different challenges. Elements from several Creation Machine modules were combined to create an activity set that would last about four hours. The participants were divided into three groups of around 30 people. Each group would explore issues about brand positioning, marketing and user needs. These would then become the impetus for fresh marketing and sales strategies. Afterwards, the three groups joined together again. Each created a lively presentation of their ideas and a panel of judges awarded them with various humorous prizes. The competition was meant to be fun and encourage interaction and team spirit.
We designed the workshop as training, so that master franchisers could use it with their local teams when they returned home.
The goals of the workshop were two-fold. We hoped to be able to inspire some actionable solutions for the organisation to implement internationally. But the workshop was also designed as a training for the master franchisers, so that they could conduct the same kind of workshop with their local franchisee teams when they returned to their home countries. This would enable them to work on issues specific to their region. In addition to the hands-on learning from the workshop, we created facilitator manuals for them to use on their own.
