The new Transporeon website was a large project that needed to be done quickly. eobiont and Ommax worked together with the Transporeon content team to create a a result that exceeded all expectations.
Each page offers its own set of surprises but they clearly form a cohesive whole.
A major part of the rebranding project for the transport logistics tech company Transporeon was an update of their website. It needed to be adapted to the new brand identity and positioning, but it was also time for a more general update of the communication strategy. That the website would need to be in at least nine languages under a tight launch schedule added to the challenge. Transporeon was already working with the digital tech company Ommax from Munich. We were brought on to help with strategy, content and design.
To start the process, we held a two day workshop with all participants. This focused on revising user archetypes and creating a content map. From this we could put together a new information architecture. Past analytics data added statistical support. Weekly meetings then kept the separate teams responsible for architecture, content, design, coding and SEO aligned with progress and tasks.
Since there was a large amount of content that would be frequently changing and always needing to be in multiple languages, we focused on creating adaptable layout templates for each section. This gave the website both structure and variability. Each page offers its own set of surprises but they clearly form a cohesive whole. This was achieved by varying colours, content patterns, images, infographics and icons. The user experience was enhanced through micro animations and interactions.