For a cloud computing provider like plusserver, it is extremely important to have a website that communicates exactly what they offer and what sets them apart. Because the products in this industry are intangible and often quite complex, the target audience often lacks the necessary knowledge to immediately understand them. The messaging needs to be clear and accessible. To accomplish this, eobiont and the plusserver marketing staff reorganised the entire website information architecture.
A new focus was placed on general business trends and solutions. Products were restructured into a coherent structure based on the standard IT stack. Customers could thus more easily understand which products would fit their business needs. Finally content and technical aspects were updated to maximise SEO based on the most valuable search terms and performance considerations.
We also consistently used the unique illustrations created for the brand to give the website visual distinction and make the online experience more memorable.