In the old days they called it lead agency, agency of record or full-service agency. Today you more likely hear buzzwords like 360 degree marketing. Some might even claim 361 degrees, because they – like a heavy metal amplifier on 11 – give that little bit extra. So we just made up our own term for client work in which we pretty much do everything. That’s what we call Full Metal Marketing. It includes all business communication, marketing strategy, brand design, advertising, online marketing, public relations, multi-media production, dialogue marketing and of course Christmas cards.
