We are often asked to conduct a short workshop for a larger group of people. For this purpose we developed the Communication Prototyping Workshop. It is designed for 20–50 people and usually takes 2–3 hours. This makes it ideal for an evening event or as part of a larger conference setting. Participants leave with a basic communication strategy framework and insights on how to develop those ideas further.
The Communication Prototyping Workshop is based on a condensed version of the Brand Meridian Workshop methodology. It begins with an impulse talk to provide important background theory and context. Then participants break into groups and apply the theory to solve their own specific real-world marketing communication challenges. Both the participants and we, as moderators, are always amazed at the remarkable results that come out of such a short session.