The Storystreaming workshop is a continuation of the Content Mapping workshop. Once the online biosphere and basic content directions of an organization’s communication program have been mapped out, concrete stories can then be teased out. These are grouped into streams that engage with the user as they travel through the organization’s multiple platforms. It is also a journey down the funnel from attention to conversion.
These story streams then become the basis for an editorial plan. The topics developed will last for months or longer. Once implemented, they can be updated with user data and new market research.