The winning brand and marketing strategy, which was developed for print and digital, uses a goldfish in quirky and attention-getting situations as a metaphor for your money that wants to be taken better care of. Read more about the campaign here.

For a more in-depth account of the challenges and solutions that led to this campaign, read LIQID’s online magazine interview of eobiont managing director Daniel Trattler and LIQID’s brand and communication manager Sean Ironside (in German).

The independent German Brand Awards are given to outstanding organizations and agencies in Germany for their excellent work in the field of brand leadership. Our winning campaign is presented here.