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A Staffing Matter

Marketing for integrity in the IT recruitment business.

Client
Eurostaff
Branch
Other
What
Website and App

Summary

Eurostaff is an IT recruiter that is focused on enduring and principled relationships. eobiont helped them transport that message on their website and other marketing materials.

Marketing for integrity in the IT recruitment business. - Slide
Marketing for integrity in the IT recruitment business. - Slide
Marketing for integrity in the IT recruitment business. - Slide
Marketing for integrity in the IT recruitment business. - Slide
Marketing for integrity in the IT recruitment business. - Slide

Eurostaff wanted a website that would clearly separate it from all the industry sharks.

IT recruiters spring up these days like proverbial mushrooms after a rainfall. Eurostaff distinguishes itself through quality placements, integrity and long-term partnerships. They wanted a website that would clearly separate it from all the industry sharks.

So that both the eobiont and Eurostaff teams could get a deeper understanding of the qualities that made Eurostaff unique, we held a one-day Website Blueprinting workshop. That gave us the insights to develop the website further.

We created a series of interactive, illustrated animations to provide transparency and approachability to all stakeholders. Applicants, freelancers, hiring organizations and potential staff could quickly understand their specific recruitment process and what made Eurostaff different. We also invested in a photoshoot of the Eurostaff team and office. The combination of these two elements built trust and authenticity to match their USP. The illustrations are now used on all of their marketing material.