Kenkodo is a highly innovative medical startup that analyses the metabolic chemicals in blood to provide deep insights into health and well-being. eobiont helped them establish a brand positioning, create engaging marketing messages and identify early adopters for their product.
Metabolomic Discoveries are experts in metabolomics, the study of the chemical processes associated with metabolic processes. They have a variety of products and services using metabolomic analysis technologies in industrial settings. They decided to create a separate consumer-based startup, where people could analyse their own blood samples to gain deep insights into their health and well-being.
Goals were to establish a brand positioning, create engaging brand messages and identify early adopters for the first product iterations.
Starting with a small investment, they developed a prototype concept consisting of self-testing kits and an online app to monitor results. They asked eobiont to help them develop their brand and marketing strategy.
In line with their startup energy, we put together a one-day fast-track workshop. The goals were to establish a brand positioning, create engaging brand messages and identify early adopters for the first product iterations. The insights from the workshop were then used to refine their brand identity, develop new packaging and improve on the usability of their app.