DE | EN
Constant Content
Maintaining a continuous stream of marketing content, creatives and collaterals for one of the biggest transport logistics cloud providers
Client
Transporeon
Branch
Innovation and Tech
What
Full Metal Marketing
Summary
Worldwide players like Transporeon need to manage endless brand touchpoints 24 hours a day in many languages. eobiont helps them provide consistency and freshness with strategic, content, creative and production support.
Each product provides a fresh and surprising user experience, but remains unmistakably Transporeon.
In early 2019 we had finished with the complete rebranding of Transporeon. The company is a worldwide leader in transport logistics cloud-management. You can read about this project here. The next task was to implement the new brand identity into marketing communication collaterals. After the initial products were completed, we continue to support the company with strategy, creatives and production.
Transporeon uses a sophisticated marketing automation strategy that nurtures prospects along a customer journey from discovery to sales and after-sales customer success. A continuously updated stream of mostly online communication content is needed for this. Assets include social media, E-books, white papers, case studies, newsletters, landing pages and website updates.
In addition Transporeon is active in direct contact activities such as trade shows, summits and direct mailing. Take a look through the slide show to get a glimpse of the diverse implementations of the brand identity. There are separate case studies for our work on the website and videos. Especially noteworthy is how each product provides a fresh and surprising user experience, but remains unmistakably Transporeon.